Print & paper
Every stock we use with the numbers, and the colour surprises that come from a screen making light while paper only reflects it.
- Album Paper and Magazine Paper250 GSM against 170, and the difference is not quality. One lies flat across a spread; the other has to fold at the spine, and 250 would crack there.3 min read
- Black and White in PrintThe one case where paper is not at a disadvantage to a screen, because there are no colours to fail to reproduce. When to convert, and what it rescues.3 min read
- Can I Choose the Paper?No, and the reason is worth reading — one stock per product is a large part of why an eight-page magazine is ₹499 rather than a quote you have to wait for.3 min read
- How to Judge Paper QualitySix checks you can do on any printed book in about a minute, without knowing anything about printing — and the one specification that tells you least.4 min read
- Matte, Gloss and Satin ComparedGloss looks better in a photograph of a photo book. Matte looks better in a room with a ceiling light in it, which is where the object will live.3 min read
- Non-Glare Paper, and Why It MattersThe specification nobody quotes and everybody notices. Why a page that does not reflect changes how often a book gets opened, and how to test for it.3 min read
- Paper and Humidity in IndiaA monsoon in a coastal city does measurable things to paper. What actually happens, which products are affected, and four things that cost nothing.4 min read
- Photo Paper and Printed PagesA photo lab print and a printed book page are made by different processes on different material. Why one looks sharper and the other one is the right choice.3 min read
- Printing Text Small: What SurvivesCaptions, dates and names are usually the smallest thing on a page and the first thing to become unreadable. What holds at print size, and what to send.3 min read
- Skin Tones in PrintThe colour people actually notice, and the one phone cameras handle worst. Why Indian skin tones shift under indoor light, and what to send instead.3 min read
- What GSM MeansIt is a weight, not a quality score, and it is the number sellers quote because it is the easiest to quote. What each range feels like in the hand.3 min read
- What the Cover Is Made Of300 GSM cardstock on a magazine, board on an album. What each one survives, why the cover is the part that ages first, and what that means for the shelf.3 min read
- Why Indoor Photographs Print OrangeHousehold bulbs emit orange light. Your eyes correct for it in the room and the camera only partly does — and paper cannot correct at all. What to do first.3 min read
- Why Printed Colours Differ From ScreensA screen makes light and paper reflects it, which is the whole reason. What shifts, by how much, and the two things you can do about it before ordering.3 min read
- Why Two Prints Never Match ExactlyOrder the same thing twice and the two are very slightly different. Why that is normal in printing, how large the difference is, and when it is not normal.3 min read