Online personalised gifts · 3 min read

The Photographs Nobody Thinks to Take

Every family archive is missing the same nine things, and none of them are events. What to photograph this week that you will want in twenty years.

Every family archive is missing the same photographs, and it is never the big occasions. Weddings and birthdays are over-documented. What is absent is ordinary, and ordinary is what people go looking for later.

Here is what is reliably missing, and what to do about it this week.

The nine that are always missing

What Why nobody takes it Why you will want it
The house, empty It is not an event Rooms change or stop existing
The commute It is boring It is most of a decade of your life
The kitchen mid-cooking Mess The only picture of how home smelled
Whoever holds the camera They are behind it They appear in nothing
The car, the bike, the scooter It is just a vehicle It dates a whole era instantly
An ordinary weekday meal Not photogenic Nobody photographs normal food
The desk you work at Too familiar It changes every two years
Grandparents doing something Portraits feel more correct A portrait shows a face, not a person
Hands Not a photograph, apparently The most recognisable thing about anyone

The one with an actual deadline

A parent or grandparent, talking. Not posed — talking, in the middle of a sentence, doing something.

This is the only item here with an expiry date, and it is the one people write to us about afterwards. Record a short video too, because voices are missed more than faces and almost nobody has one.

How to organise family photos →

Why the ordinary ages better

An event photograph shows an event, and events are already known. A photograph of a Tuesday shows what life was actually like — the furniture, the clothes, the phone in someone’s hand, the state of the kitchen.

Twenty years on, the wedding photographs look like wedding photographs. The kitchen on a Tuesday looks like a whole era, and it is the one people stop at.

A rule that works

Photograph the thing you assume you will always be able to photograph. That assumption is what is wrong every single time — the flat you will live in for years, the person you see every week, the route you take daily.

Those are exactly the things that stop being available without any announcement.

What to do with them

They do not need to become anything. But a set of ordinary photographs printed small and put somewhere visible does more than the same set on a phone, precisely because nobody would ever scroll to them deliberately.

Thirty prints are ₹270 and an eight-page magazine is ₹499, flat ₹70 delivery anywhere in India. An eight-page book of an ordinary year is one of the better things this format does, and one of the cheapest.

What to put in a photo magazine →

Frequently asked

What photos should I be taking now? The ordinary ones — your home, your commute, your desk, everyday meals, and the person who takes all the other photographs.

Why do everyday photos matter more later? Events are already remembered and already documented. Ordinary days show what life was actually like, which is the part that disappears.

What is the most commonly missing photo in a family archive? Whoever held the camera. In most households one person is in almost none of the last decade.

Should I photograph grandparents formally? Prefer them doing something or mid-conversation. A posed portrait records a face; the other records a person. Take a short video for the voice.

What do I do with ordinary photos? Print a small set. Thirty prints at ₹270 or an eight-page book at ₹499 — enough to make them visible, which is the whole point.


Part of our guide to online personalised gifts. See also: why print photos and how to choose photos for a photo book.

Print the ordinary: Polaroid prints from ₹270 · Photo magazines from ₹499